A logo for tea from Dooars-Terai region!

SILIGURI, Dec. 12: After Darjeeling, Assam and the Nilgiris, its now time for the tea produced in the Dooars-Terai region of West Bengal to get an official logo (photograph of the proposed logo right). The Tea Board of India has carved out the logo portraying a jubilant elephant with tea leaves, which would be unveiled by the Union minister of commerce, industry and power, Mr Jairam Ramesh, at the ITPA Hall, Jalpaiguri on Sunday, 14 December.

As per the Tea Board chairman, Mr Basudev Banerjee, the move is to popularise the Dooars-Terai tea, which makes a sizeable contribution in India's overall CTC tea production.
“Dooars-Terai tea does not qualify for a Geographical Indication (GI) but nevertheless it is one of the finest quality CTC varieties that India has to offer and hence, we thought it would be better to brand it by attributing a logo,” Mr Banerjee said.

As of now, the old variety of the Darjeeling, Nilgiri and the Assam Tea enjoy the GI protection saving these finest quality teas from being duplicated at home and abroad. Meanwhile, after the tea auction centres in Kolkata and Guwahati, the electronic auction system is being introduced at the Siliguri Tea Auction Centre (STAC) tomorrow. Union minister Mr Jairam Ramesh who would be arriving here tomorrow on a two-day north Bengal visit, would inaugurate the facility.

Apart from Darjeeling, Dooars-Terai, the STAC handles huge quantities of tea produced in Assam and Cachar and the introduction of the e-auction facility is likely to make the process faster.