Duncans forays into Indian super-premium packaged tea segment

Duncans Tea, the flagship division of the Rs 2,000-crore Duncan-Goenka Group, is foraying into the super premium packaged tea category with two brands of Darjeeling Tea.

With the two new brands, Duncans Darjeeling Tea and Indian Treasure, the company is aiming for 5 per cent marketshare in the premium packaged tea category over the next one year. M C Appaiah, chief operating officer, Duncans Tea, added that the two brands would soon be made available in all metros, beginning with Bengaluru. Other brands in the Duncans portfolio include Runglee Rungliot, Double Diamond, Sargam, King's Cup and Shakti. Darjeeling tea has an annual production of 11.7 million kg and accounts for an estimated 1.5 per cent of overall tea production in India.